About Us

Our Mission

Equity. Inclusion. Education. Empowerment.
We believe every athlete—regardless of sport, gender, or social following—deserves the tools and support to succeed in the NIL era.


Who We Are

The D.R.I.V.E. NIL Program is an initiative of The EDGE ZOne, the education and empowerment engine of the NIL REtail exchange, part of the broader NIL INNOVATIONS ecosystem.


Our Ecosystem

  • NILiance: An online marketplace connecting athletes and brands
  • NIL Management: A full-service NIL representation agency
  • NIL Retail Exchange: The foundation of the D.R.I.V.E. program


Who We Serve

  • Athletes across all sports and visibility levels
  • Schools, Collectives & Athletic Departments seeking scalable NIL programs
  • Brands wanting to access affordable talent for campaigns
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